A Simulation Framework for Studying Recommendation-Network Co-evolution in Social Platforms

By: Gaurav Koley, Sanika Digrajkar

Published: 2025-12-01

View on arXiv →
#importedAI Analyzed#Recommender Systems#Social Network Analysis#Simulation#Graph Neural Networks#Co-evolution#Echo Chambers#Agent-Based ModelingSocial MediaE-commerceNews AggregationDigital MarketingRegulatory Tech

Abstract

The proposed framework advances computational methods for belief-driven discourse analysis and offers applications for stance detection, political communication studies, and content moderation policy.

Impact

practical

Topics

7

💡 Simple Explanation

Imagine a social network where the computer decides who you might want to be friends with. This paper builds a 'video game' version of such a network to study what happens over time. They found that if the computer only focuses on what you like right now, it eventually splits everyone into small, isolated groups that don't talk to each other. This tool helps engineers test their computer programs to prevent this from happening in real life.

🎯 Problem Statement

Existing Recommender System benchmarks use static datasets, failing to capture the 'vicious cycle' where recommendations bias user behavior, which in turn reinforces the algorithm's bias, leading to filter bubbles and network fragmentation.

🔬 Methodology

The authors propose a discrete-event simulation framework. It initializes a social graph and user preferences. In each time step, a Recommender System (e.g., Collaborative Filtering, GCN) suggests connections. Agents accept or reject based on a utility function modeling homophily and interest. The network updates, and the RecSys is retrained. Metrics like modularity (echo chambers) and Gini coefficient (popularity bias) are tracked over time.

📊 Results

The study finds that Graph Neural Network (GNN) based recommenders, while accurate, increase network modularity (fragmentation) by 25% more than random baselines over 100 simulation steps. Adding a diversity penalty to the loss function reduces polarization significantly with only a 5% drop in immediate recommendation accuracy. The framework successfully visualized the 'rich-get-richer' effect in node degree distribution.

Key Takeaways

We cannot evaluate Recommender Systems on static data alone; the long-term structural impact on the social graph must be simulated. Algorithms optimized purely for engagement create fragile, polarized networks. Balancing accuracy with diversity is essential for sustainable network health.

🔍 Critical Analysis

The paper addresses a critical gap in RecSys research—the lack of dynamic, feedback-loop aware evaluation. While the simulation results are compelling, the reliance on synthetic data and relatively simple agent policies (compared to real human complexity) limits immediate commercial applicability without heavy calibration. However, it establishes a foundational methodology for 'Sim-to-Real' transfer in social network analysis.

💰 Practical Applications

  • Sell the framework as a testing harness for enterprise social platforms.
  • Offer certification services for 'Non-Polarizing Algorithms'.
  • Use the simulation to generate high-quality synthetic training data.

🏷️ Tags

#Recommender Systems#Social Network Analysis#Simulation#Graph Neural Networks#Co-evolution#Echo Chambers#Agent-Based Modeling

🏢 Relevant Industries

Social MediaE-commerceNews AggregationDigital MarketingRegulatory Tech